Know Your Customer | Closing the Unknown Personalization Gap with Snowflake, PEGA, & Blend360
Brands are sitting on more consumer data than ever, and still struggling to act on it in time to matter.
Most brands can only personalize for a fraction of their visitors (the ones they already know), leaving 80% of customer engagement without a relevant experience and an estimated 30% of potential revenue on the table.
In this session, Blend360, Pega, and Snowflake will show how leading organizations are closing that gap: using real-time decisioning and unified data to deliver personalized experiences from the very first signal, before a visitor ever identifies themselves.
You'll leave with a practical framework for moving from pseudonymous to fully known, and a clear picture of what it costs to wait.
Where: Skyloft Suite, MGM Grand
When: Monday, June 8th @ 1:00 PM
Who: Pega, Snowflake and Blend
What you'll walk away with:
Considerations & Best Practices to increase the scale of personalization
Practical approaches to personalization that don't require a two-year data transformation first
Direct access to the Pega, Snowflake and Blend team, bring your questions!
Hosted by Blend360