The purpose of your purpose: how culture & talent define whether your company wins
A live session for founders and HR leaders building teams that actually last.
By 2034, 80% of the global workforce will be Millennials, Gen Z, and Gen A; 86% of them say a sense of purpose is key to job satisfaction.
The companies that understand this will attract the best people. The ones that don't will keep losing them.
I delivered this session for Google's Impact Academy and have talked about this framework at LSE. Now I'm opening it up.
In this live webinar, we will cover:
Why purpose is now a talent strategy, not a communications strategy
The 3 types of purpose in business (Competence, Cause, and Culture) and how each one shapes who you attract and how long they stay
The most common mistakes founders and HR leaders make
What you can start doing differently this week
No fluff. No corporate slides. Just the framework, the data, and a real conversation. 25min presentation + 35min Q&A.
This is for any type of company; because every company has a purpose.
Free to attend. Spots are limited.