Inbox Gold: The Psychology Behind Emails People Actually Open. (Presented by Opensend)

​Explore what makes people click, read, and act, from curiosity gaps to brand trust.

​This is a tactical, in-depth exploration of behavioral science and creative psychology as applied to email marketing. Think less “subject line hacks” and more “why your brain clicks that CTA.”

​Featuring:

1. ​Thomas Lalas: Retention Artist, Author, & Consultant at companies like Everyday Dose, Ryze Superfoods, and Physician’s Choice 

2. ​Mike K Tatum: Lifecycle Marketing Lead at Prismfly and Ex Director of Retention at AG1

​This session would look at:

• ​Why some brands feel magnetic in your inbox

• ​How brands build “default open” behavior (spoiler: it’s not just timing)

• ​The role of consistency, voice, visual identity, and frictionless UX

• ​What we can learn from other brands campaigns and newsletters

​When: August 4th, 3PM EST

​FREE PRIZES: We’re giving away 4 prizes to randomly selected registrants (yes, you can win even if you can't make it....), with the grand prize going to a live attendee at the end of the event:

​​🎁 Helios Pickleball Pro Paddle ($200 value) - 2 winners
🍏 $100 Apple Store Gift Card
💳 $250 Visa Gift Card (must be present live to win)

​Moderated and Sponsored By: Francesco Gatti (CEO and Co-Founder of OpenSend)

​​Save your spot. Show up live. Win big.

​By registering for this webinar, you agree to marketing and promotional emails from the Opensend team.

​THIS SESSION WILL BE RECORDED AND SENT TO REGISTERED ATTENDEES ONLY.