The Marketing Growth Lab: Workshop 1 - From Brand to Marketing Engine

​Four sessions. One marketing system. Leave with your channels, lead-gen strategy, scorecard and 90-day execution plan.

​You will receive pre-work for this session prior to the start date.

​A practical, hands-on four-part bootcamp designed to help early-stage founders move from marketing ideas to a focused system they can actually execute. Each session builds on the last, with founders making decisions and completing practical work along the way.

​AI is woven throughout the series, with practical ways to use it to research, create, analyze, and execute your marketing more efficiently.

​Session 1: Build Your Marketing Engine - Message, Channels & Budget
Turn your positioning into action. Founders identify the right marketing channels, sharpen their messaging for those channels, look at where paid marketing may fit, and assess whether their homepage supports their positioning.

​Leave with: A one-page channel plan.

​AI Strategy: See how AI can help you sharpen your messaging, research your audience, and identify the marketing channels most likely to reach them.

​Core Outcome: Turn positioning into a practical channel strategy

​Please register for all 4 sessions to get the full Bootcamp experience.

​FACILITATOR:

​Michelle Campbell, Expert Advisor, Marketing @ iF