Build a Successful Business: Intro to Value Proposition (Session 1)
Enter a growth mindset and build the critical framework to launch and grow a successful business!
PREWORK IS REQUIRED FOR THIS COURSE - see below
Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.
Attendees are expected to register and commit to attending both sessions. Please register for Session 2 - Business Model Canvas happenning the following week.
Brief:
In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.
To coach you through this process, we follow the teachings of from preeminent startup experts and researchers to provide you with a practical understanding of
customer discovery
problem/solution validation techniques
methods for avoiding bias
and the concepts of rapid prototyping and lean product development
You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.
Session 1 Goal: Prepare you to validate the problem/value proposition with your target market.
A great Value Proposition starts with a deep understanding of your customers’ pains. In this first workshop, we examine the problem you are solving with your product or service. What assumptions have you made and how do you test them? Discover tools and frameworks to help you interview customers and analyze results.
TOPICS:
How does your startup journey look?
Articulating the problem
What is product/market fit?
The problem statement – how to create one and why it’s important.
The value proposition – how to create one and why it’s important.
How to ask for and then conduct customer interviews
Avoiding bias
How to identify problem nuances and customer insights
Learning Outcomes: You will be given the tools that will lead you towards product/market fit and the ability to articulate and validate core elements of your Value Proposition problem/pain, target user/customer, solution and value proposition.
Mandatory Pre-Session Activities/ Pre-Work
To help you get the most value from this live session, all participants must complete required pre-session activities in advance. You will receive these materials upon registration, along with clear instructions on how to submit proof of completion.
The program coordinator will check-in 3-days prior to the event to check the status of completion. You will be refining your work during the session so dont worry about perfection but make sure you watch the videos and complete the work to the best of your ability :)
Participants who do not complete the activities before the session will have their registration canceled and their deposit refunded.
Please email jessica.porciello@innovationfactory.ca with any questions.
Session Facilitator: Michael Bolt, Expert Advisor @ Innovation Factory