The Marketing Growth Lab: Workshop 2 - Lead Generation Without a Sales Team
Four sessions. One marketing system. Leave with your channels, lead-gen strategy, scorecard and 90-day execution plan.
You will receive pre-work for this session prior to the start date.
A practical, hands-on four-part bootcamp designed to help early-stage founders move from marketing ideas to a focused system they can actually execute. Each session builds on the last, with founders making decisions and completing practical work along the way.
AI is woven throughout the series, with practical ways to use it to research, create, analyze, and execute your marketing more efficiently.
Session 2 — Lead Generation Without a Sales Team
Explore realistic ways to generate leads when you don't have a dedicated sales or marketing team—from content, SEO and AI search to partnerships, influencers, funnels and website lead capture. Rather than trying everything, founders choose the one or two tactics most likely to work for their business.
Leave with: A lead-generation tactic to test and an initial action plan
AI Strategy: Learn how to use AI to accelerate lead generation—from content and SEO/AI search to campaign ideas, outreach, and lead activation.
Core Outcome: Choose 1–2 realistic lead-gen tactics to test
Please register for all 4 sessions to get the full Bootcamp experience.
FACILITATOR:
Michelle Campbell- Expert Advisor, Marketing @ iF