Advertising in the Age of AI

​AI & Advertising: The Future Unveiled

​Google's Q2 2023 profits reached $18.4B, and YouTube's ad revenue hit $7.7B. Is AI the key player behind these numbers? Join our online panel on 9/9 to explore how AI is shaping AdTech and marketing.

​Panelists:

​🔹 Mehak Malik: A seasoned data scientist, Mehak has worked with Walmart Global Tech and Miko Robotics. She's deeply involved in research at the crossroads of AI ethics and engineering. With an MS in Artificial Intelligence and Innovation from Carnegie Mellon University, her expertise lies in deep learning, responsible AI, and using GANs to reduce model bias. Mehak will delve into AI's influence on advertising and its wider effects.

​🔹 Bhanu Pratap Singh: Bringing over 8 years of experience in harnessing AI for product growth, Bhanu has a track record at Activision Blizzard where he boosted ad revenue with ML. His roles at Swiggy, Quikr, and SIXT showcase his knack for blending innovation with practicality. As he continues his journey with an MS in Product Management at Carnegie Mellon, Bhanu will offer insights on AI's evolving role in advertising, connecting both industry and academic views.

​Topics Covered:

• ​Sponsored vs. display ads: What's the difference?

• ​Designing and updating ad creatives.

• ​Setting effective campaign goals.

• ​Personalizing ads for users.

• ​How to measure campaign success.

• ​The future of AdTech and potential regulations.

​Join the conversation and stay ahead in AdTech! 💡

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