Cover Image for The Invisible Buyer: A Roundtable
Cover Image for The Invisible Buyer: A Roundtable
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Private Event

The Invisible Buyer: A Roundtable

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About Event

​As AI increasingly influences how people discover, evaluate and purchase products, businesses face a new challenge: how do you stay visible when the buyer is no longer human?

​Inspired by Naureen Mohammed’s The Invisible Buyer, this roundtable will bring together senior leaders from across retail, brands & CPG to explore how AI is reshaping consumer behaviour, brand visibility and purchasing decisions.

​Together, we'll discuss what this means for businesses, the importance of trusted data and how organisations can adapt to remain relevant in an increasingly AI-driven marketplace.

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