Work Smarter, Stay Human: Practical AI for Admissions Teams

​AI has the potential to make admissions teams more efficient, but how do you embrace it without losing the personal relationships at the heart of successful admissions? In this practical session, school marketing and admissions consultant Sophy Walker will explore how AI can support everyday admissions tasks, reduce time spent on repetitive work and help teams focus more of their energy on prospective families. From smarter prompting and communications to analysing information and streamlining workflows, Sophy will share practical examples that can be put to use straight away. The session will also consider data privacy, responsible AI use and the all-important question: what should we use AI for, and what should always remain human?

​SPEAKER: Sophy Walker is the Founder of Marketing 4 Success, an independent consultancy specialising in marketing, admissions and strategy for independent schools. With more than 30 years' marketing experience, including senior leadership roles within UK independent schools, Sophy works with schools and admissions teams on strategic marketing, admissions, mentoring and the practical application of AI. A CIM-accredited AI in Marketing specialist, Sophy regularly speaks and delivers training on how schools can use AI confidently and responsibly. Her approach is firmly practical: helping busy teams use AI to save time, improve the way they work and create more space for the human relationships that matter.