Events Are Everywhere. WTF is the ROI?
This will be a candid conversation about event strategy, measurement, and what's actually working.
It seems like everyone is hosting something these days. Dinners, founder summits, supper clubs, community gatherings.
There are more events competing for attention, more budget going toward them, and more pressure to prove they're worth the investment.
Except event ROI has always been a little hazy.
Join us (Ola Jewusiak and Maddy Rutter) for a 45-minute, peer-to-peer conversation about two things we're all trying to figure out:
1. How are we tracking events, and are we actually using the data?
Are you tracking attendance in your CRM? Is it a custom object, a contact property, or something else entirely? Are you measuring engagement across all events or tracking individual registrations and attendance?
And once you've collected that information, what are you doing with it? Is it helping you build relationships, inform marketing and sales, or demonstrate ROI? Or is it just sitting there looking pretty?
2. How do we make events worth attending?
When everyone and their mother is launching a supper club (RIP to that concept), how do you create something people genuinely want to show up for?
What's working? What's getting tired? How are you standing out without simply spending more?
Come ready to compare notes.
This isn't a webinar, and we won't be presenting slides. We're bringing together fellow marketers and community builders to share what's working, what hasn't, and what we're still trying to figure out.
Have an interesting lesson, a system that's actually working, or a particularly frustrating problem you'd love to solve? Reach out to Ola or Maddy ahead of time. We'll use your input to shape the conversation.
45 minutes and a virtual room full of people figuring it out together.
Email Ola at Ola@jumpcap.com or madelyn@technexus.com with notes or suggestions.