Founder Led Sales Seminar

​Most founders close their first deals on instinct, product knowledge, and persistence. That works until it has to scale. This four-session cohort gives you the structure to turn founder-led selling into a repeatable process you can run, measure, and eventually hand off.

​Each session is practical and built around your own pipeline, so you leave with something you can use on live deals.

​Session 1: Building Your Sales Operating System

​Define your sales stages, qualification criteria, pipeline and CRM structure, and the leading indicators that tell you whether deals are real.

​Session 2: Understanding and Engaging Your Buyer

​Map the stakeholders behind every decision, sharpen your value-based messaging, and ask the questions that surface what buyers care about.

​Session 3: Leading the Sales Conversation

​Structure meetings with intent, build a demo that tells a story, handle objections, and hold your own in executive conversations.

​Session 4: Driving Deals to Commitment

​Run pilots that convert, keep momentum between meetings, translate technical capabilities into business value, and build the habit of preparation and debriefing.

​Who it’s for: Founders and early commercial leaders selling B2B who want a clear, disciplined way to move deals from first conversation to signed.

​Format: October 19, 21, 26 and 28 from 12:00-1:30 CT · Led by Amber Gunst, Sales Leader & Executive across multiple industries for 30 years and former CEO of Austin Technology Council