Build an OpenClaw Agent in 90 Minutes That Posts Like a 100K Creator

​🎟 Mentor Session Alert!

​This is a live build session. You can study what top creators in your niche are doing, reverse-engineer why it works, and write content in your own voice using those patterns. The problem is that doing all of that manually takes hours every week. What if an AI agent handled the research, the analysis, and the first draft, then delivered 10 ready-to-post concepts to your Slack every Monday morning?

​In this 90-minute mentor session, Matthew Berman, founder and CEO of Emerald Digital, builds an entire OpenClaw agent live, from niche scanning, brand voice filtering, psychology-driven content generation, and scheduled Monday delivery. By the end, your agent will be running.

​✅ What this session is: A live, step-by-step build. You'll follow along as Matthew constructs a working content agent from scratch inside OpenClaw. The goal is a running system you can take home, not a conceptual overview.

​❌ What this session isn't: A multi-agent orchestration workshop or an introduction to OpenClaw basics. This is a single-agent build focused on content creation. If you're brand new to OpenClaw, review the setup guide before attending so you can follow along.

​🧑‍💻 Who should join?

• ​Founders creating content but struggling to stay consistent

• ​Growth marketers who want to automate content research and ideation

• ​Solopreneurs, creators, and content teams looking to post like high-performing accounts in their niche

• ​Anyone tired of staring at a blank screen wondering what to post

​📚 What you'll learn:

• ​How to scan TikTok, Instagram, YouTube, Reddit, and X for what's actually performing in your niche

• ​How to build a brand voice file that turns generic AI output into content that sounds like you

• ​How Puppet Strings, Scroll Traps, and Care To Click psychology frameworks work – and how to apply them 

• ​How to wire an OpenClaw agent that delivers 10 content concepts to your Slack every Monday

• ​How to set up Virlo for outlier detection and breakout signal identification

• ​How to configure OpenClaw crons so the whole system runs without you

• ​Model options and cost management. From free (Minimax, Qwen, Openrouter) to subscription (Anthropic, OpenAI)

​🔧 How the system connects
Virlo scans for outlier content across platforms. OpenClaw runs the agent with your brand voice file. Claude (or your model of choice) refines the output through psychology frameworks. Slack or Telegram delivers the finished Monday Drop on a cron schedule. One agent, one workspace file, one cron.

​⏳ Session Flow
This session is designed so you can follow it end to end or jump straight to the parts that matter most to you.

​Opening ⏱️ 0:00 – 0:03 | Quick intro and what we're building today

​Live Demo ⏱️ 0:03 – 0:15 | A real Monday Drop from this week. Walk through each concept: the outlier that sparked it, the signal that confirmed it, how brand voice shaped it.

​Phase 1: The Content Radar ⏱️ 0:15 – 0:37 | Set up Virlo for your niche: keywords, platforms, view thresholds, outlier detection, cadence. Configure Reddit and X scanning.

​Phase 2: Brand Voice ⏱️ 0:37 – 0:50 | Build your brand voice file in real time. Before-and-after demo showing the gap between generic and yours.

​Phase 3: The Forge ⏱️ 0:50 – 1:00 | Puppet Strings, Scroll Traps, and Care To Click explained and run live.

​Phase 4: Wire It and Schedule It ⏱️ 1:00 – 1:15 | Connect Content Radar to The Forge to Brand Voice to the Monday Drop. Set the OpenClaw cron. Test the full run.

​Recap ⏱️ 1:15 – 1:20 | Three things you leave with: your brand voice file (live), a working Content Radar (running), and a Monday Drop cron (scheduled).

​Q&A ⏱️ 1:20 – 1:30 | Open questions from audience

​You'll leave with how to setup a working OpenClaw agent delivering content concepts on a schedule, not just tools or theory.

​FAQs

​💰 How much will this cost to run? 

​Recommended: ~$50-$120/month (A Pro Claude Subscription or Plus/Pro OpenAI Subscription plus Virlo credits $19-$49)

​Minimum: ~$20 (free or local models, plus $19.99 in Virlo credi

​🏠 Do I need a VPS or managed hosting?
Matthew's recommendation for 90% of people: just run it on your own machine. Easier, safer, and no extra hosting costs. Windows Laptop via WSL works. Mac Mini is the cleanest setup. No cloud engineering required. He'll explain why during the session.🗒️

​🗒️ What about Claude's Terms of Service?

​Matt uses a Claude subscription. Anthropic's stance on Openclaw has been unclear. If that's a concern, OpenAI has explicitly said subscriptions are fine for this use case.

​🚀 What if I’m not ready for OpenClaw?
You can start with just a brand voice file and a manual content radar before automating everything. Matthew will build the full system live, then walk through the simplest version you can get running this week.

​📅 When & where?
Thursday, March 12
11:00 AM EST / 8:00 AM PST 
The Vibe Marketer Mentor Virtual Office (Live via Zoom)

​ℹ️ About Our Mentor
Matthew Berman is the Founder and CEO of Emerald Digital, an AI-first marketing agency operating since 2018. With 20 years in marketing and over 15 years running agencies, he scaled Fireball Whisky from one state to a billion-dollar global brand. He's been working with OpenAI and Hugging Face since 2020 (pre-ChatGPT) and now runs a daily AI-powered content system on OpenClaw that produces social drafts, newsletter prep, and ad creative automatically.

​🌐 https://emerald.digital
✖️ https://x.com/TheMattBerman
💼 https://www.linkedin.com/in/matthew-berman
▶️ https://www.youtube.com/@bigplayersco
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