🧠 Systemizing Success: A Brand Strategy Framework for Growth, Toronto Tech Week Edition

​Join us in collaboration with TechTO at their Toronto Tech Week HQ for a powerful workshop on Brand!

​A cohesive brand is your startup’s most powerful lever for growth, yet it’s often the most misunderstood.

​​In a world of infinite tools, tactics, and to-dos, founders and product teams often move fast… without a clear throughline. This session is about changing that.

​​Systemizing Success is a practical, energizing conversation for those ready to move from instinct to intention. We’ll show you how a strategic brand foundation can drive better decisions, tighter alignment, and build sustainable momentum across your company - and how to build one quickly.

​​This isn’t a talk about logos and taglines. It’s a real-world conversation about the #1 barrier to startup growth: lack of clarity  and how to address it.

​​🎙 Hosted by

​​Marcelo Ceron, Principal Strategist at MISSING LINK, a problem-solving boutique that helps ambitious startups evolve their brands, sharpen their offerings, and grow with purpose.

​​👇 In This Session, You’ll Learn How To:

• ​​Build a brand that aligns your product, people, and story

• ​​Communicate clearly to customers, investors, and your team

• ​​Use brand strategy as a filter for focus and growth

• ​​Unlock traction by understanding the real job your brand is doing

​​✅ Who Should Join

​​Founders, product leads, early-stage teams, and investors shaping what comes next.

​Bring your questions about brand, offering, customer, and experience. Walk away with tools to clarify your message, align your team, and grow with confidence.

​✉️ Seats are limited, RSVP now to join the conversation!

​We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.