RevOps Unlocked: From $5M to $100M — what’s needed and what’s not

​What’s needed at scale and what’s not?

​Scaling revenue isn’t about adding complexity. It’s about removing the wrong things. This session breaks down five RevOps lessons that actually scale — and gives leaders sharper questions to challenge tooling, process sprawl, accountability, and what’s genuinely enabling growth.

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​The Expert: Katrina Purcell is a Fractional COO and growth strategist dedicated to human-proofing the path to $100M. She advocates for foundational integrity—the belief that sustainable revenue is an operational problem, not just a sales one. With a career spanning global expansions and large-scale exits at companies like Harri and IAS, Katrina helps senior leaders strip away the complexity tax that stalls growth. As the host of the Managed Chaos podcast, she provides the strategic frameworks and anti-burnout firewalls necessary to build predictable, multi-million dollar revenue engines.