Movac Marketing Offsite #1
Morning. Building a structured inbound marketing playbook. Designing and executing a multi-pronged strategy that brings ongoing leads to you.
This workshop will have both a ‘start-up’ (led by the expert fractional digital marketing Directors from Proxi, Christelle Blanchet and Tim Nichols) and ‘scale-up’ (led by Greg Stephenson, Chief Marketing Officer, LawVu) focus.
Afternoon. Practical Brand and UVP Positioning Workshop.
In this workshop you will refine your ideal customer, improve your positioning and messaging to create differentiating, interesting and compelling communications. You will learn the importance of a core brand idea to drive business success and workshop to define your customer, problem, solution, and unique value proposition.
Lead: Simon Pound leads up Venture Studio and Brand Fund 1 for Previously Unavailable, working with startup brands to define, grow, build and fund brands in innovative ways. Prior to joining PU in early 2018, Simon led global brand, creative and communications for Vend, from under $2m ARR to over $20m ARR. Simon is co-founder at fashion label Ingrid Starnes and hosts the entrepreneur-focussed Business is Boring podcast for The Spinoff, winner of best business podcast at the 2021 NZ Podcast Awards.
**Please note, there is a cost per person to attend this workshop, which we are pleased to cover for you. However, we need to know 2+ weeks in advance if you can no longer make it.
Details: 1 June, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies. This highly practical offsite is first reserved for Movac portfolio companies. If you would like to attend, please reach out to us to check availability.
This session is part of the Movac Sales and Marketing Chapter. Full line up, and registration details: The 2023 Sales & Marketing Chapter | Movac | Venture Capital
