Equinox + Pharia Health present Performance: Brain Edition (NYC)
We spend enormous effort on the health and performance of our bodies. We have more tools to measure and intervene than ever before.
Performance: Brain Edition is an evening at Equinox's New York Sports Club, hosted by Pharia Health and Equinox, dedicated to the next frontier of performance — your brain.
This night is a bridge between the frontiers of brain science and the foundations of health & performance.
Pharia Health is a brain health & performance company helping people close the gap between their brain and their ambitions using clinical-grade tools and evidence-based protocols. Today, we offer one-day, personalized protocols using FDA-cleared neurotech (Transcranial Magnetic Stimulation) that helps you more easily access states of focus, presence, drive, and calm — by re-training the underlying brain networks. All protocols are guided by expert physicians and your goals.
During this event, Pharia will share our work at the frontiers of brain performance and demo a live stimulation session, so you can see what stimulation looks like.
In the room, we'll be joined by builders and brands developing the frontiers of neuroscience supporting the daily foundations of brain health:
Brain decoding: AllJoined is building AI foundation models that reconstruct images from brain signals.
Neurotechnology: Ampa is advancing TMS hardware for precise neuromodulation, including Pharia's first offering.
Exercise: We're at Equinox for a reason. Every attendee who checks in gets a complimentary day pass.
Sleep: Try an on-site demo of Orion, a sleep system built around your biology.
Nutrition: Enjoy light bites from Mademeals, a local premium meal delivery service. Chef-prepared, macro-balanced meals made with organic, locally sourced ingredients, pasture-raised proteins and no seed oils.
Whole-body insight: Different Health maps 1,000+ biomarkers alongside movement and metabolic testing, then builds a personalized plan around it.
Supplementation: Start with a caffeine-free focus and clarity shot from Magic Mind when you arrive, and notice how you feel through the night. Take home focus and sleep formulas for later.
Fuel: Chef-crafted caffeinated protein bars made with real ingredients from Unhinged. Save one for tomorrow's workday or workout.
Hydration: Try Creia, a sparkling drink made with creatine and electrolytes to support strength, clear thinking, and performance.
6:00 PM — Doors open. PLEASE BRING A PHOTO ID TO CHECK-IN. Arrive early to meet the community.
7:00-7:15 PM — Overview & brain stimulation demo from Pharia's Co-Founder, Anna Martirosyan
7:15-8:30 PM — Keep building knowledge and community around your brain.
Want to experience a Pharia protocol? Pharia is now live in NYC. Go to phariahealth.com/get-access to sign up. Enter access code "EQPHNY" so we know you're from the event and give you a special offer (limited to first 20 sign-ups). Our team will reach out to onboard you.
Want to experience Equinox? Attendees will receive a complimentary Equinox day pass (via email after the event).
Note: Photos and video will be captured during the event. By attending, you may appear in the marketing materials of Pharia or collaborating brands.