BUSINESS AT 200 MPH: How Formula 1 Drives Business
THE EVENT
Ladies and gentlemen, start your expense accounts.
Go inside the business of Formula 1 with Shergul Arshad, Head of North America at Aston Martin F1 and Ray Chang, Chief Excitement Officer at Motorsport Lab.
Formula 1 might be decided on Sunday, but the business starts long before the lights go out and keeps going long after somebody sprays champagne all over a perfectly good racing suit.
Shergul and Aston Martin F1 work with brands and business leaders to turn Formula 1 into a serious commercial platform, helping partners create visibility, hospitality, customer engagement, stronger relationships, and new business opportunities around one of the fastest sports on Earth.
Ray and Motorsport Lab help take those relationships beyond the F1 race weekend and creating supercar trips to Italy’s Motor Valley, driving supercars through Spain, experiencing Goodwood, exploring the automotive culture of Germany, or creating a bespoke adventure around some of the greatest cars, roads, factories, food, and people in the world.
Together, they’ll explore how companies can turn an F1 partnership from a logo on a race car into a year-round business development engine.
Because if you’re going to spend money at 200 MPH, you might as well get some business out of it.
Expect insider stories, audience participation, and enough Ricky Bobby energy to make compliance nervous.
Serious business. Fast cars. Questionable jokes.
PRE-EVENT ASSIGNMENT
Watch Talladega Nights!
COME HUNGRY
Food and drinks will be provided.
Champagne spraying is strongly discouraged by The ‘Quin House.
Apparently they have rules.
DATE & TIME
November 3, 2026 · 6–9 PM
LOCATION
The ‘Quin House · Boston
WHO SHOULD ATTEND?
If you're a C-level executive at an enterprise or mid-market brand, post-exit founder, investor, venture capitalist that is also a Formula 1 enthusiast, collector-car owner, automotive fanatic, designer, engineer and appreciates exceptional machines and the people crazy enough to build them.
You do not need to know the difference between downforce and a down payment.
Although by the end of the evening, you might know both.
HOSTED BY
Michael Arnheiter and Lincoln Erhard of Baystate Financial. Two insanely gentlemen brave enough to financially support this entire situation.
REGISTRATION
Advance registration is required. Attendance will be carefully curated.
If we reach capacity, join the waitlist.
And please, no last-minute sneak-ins.
This is The ‘Quin House, not Talladega.