Charge More, Close More: The Agency Sales Conversion System
Are you charging what your work is worth, or what feels safe to ask for?
Do prospects understand the value, or do your proposals leave you defending the price?
In this live practical workshop, Nick Avaria will walk through the sales process that earns a higher fee. You’ll work through how to qualify the right prospects, lead the conversation, and show clients what comes next.
WHAT YOU WILL WORK THROUGH
How many calls does a deal need? Know what belongs on the first call, when to present a proposal, and when another meeting helps or just drags out the sale.
How do you become the strategic partner before they sign? Use reverse qualification and the qualitative audit to uncover the problem before pitching the solution.
How do you make a higher fee make sense? Connect your work to the cost of the problem and the value of solving it, instead of relying on a list of deliverables.
How do you build the next sale into the first? Use the maturity matrix to map the client’s next phases and price each against its cost and benefit.
Adam Loveridge, CEO of Blue Forge Marketing, reported moving from an average fee of about $3,000 a month to two closes at $8,000 and $9,500 a month after working with AA. That was his result, not a promised outcome.
Come with one live deal in mind. Bring an open proposal or an account you know is underpriced, with its current monthly fee handy. Nick will leave time for live Q&A.
Built for agency owners who want to win better-fit clients, charge more for their work, and stop giving away scope to keep accounts happy.