PMM × Sales: Turning Messaging Adoption into Wins, Together

​Product marketing writes the story. Sales tells it. Somewhere between the messaging doc and the live deal, most of it gets lost.

​Reps reach for whatever worked on their last call. The battlecard sits unopened. The new narrative shows up in three decks and zero conversations. And when a deal closes, nobody can say whether the messaging had anything to do with it.

​This session is about closing that gap.

​What we will cover

• ​The adoption gap: where messaging actually breaks between handoff and the deal, and what the data says most PMMs get wrong about why

• ​Making sales want it: enablement that gets used, not filed, and how to make reps co-authors instead of the audience

• ​Proving it moved the deal: the leading signals between adoption and revenue, and the most defensible claim a PMM can make to a CRO

• ​The AI round: when AI is on every sales call, does PMM's messaging get more adopted or more irrelevant?

​Who this is for

​Product marketers, sales enablement leads, and founders who are tired of shipping messaging into a void and want to know whether it is working.

​Technology partner: Troupe