When the business plan fails, the vision prevails by Randy Olsen

​What does it take to build something the plan never saw coming?

​This masterclass is a part of KiCo's series of hands-on sessions led by our mentors, where they share the practical skills and expertise they've built over years in food. This edition is about the three qualities no business plan can teach: the audacity to imagine the impossible, the perseverance to keep going when everything says quit, and the creative confidence to go beyond the original vision.

Join Randy Olsen (founder, manufacturer, distributor, brand builder), who has played nearly every role in the food business. He built an organic food company, launched a distribution business from scratch, and co-founded a $122 million public aquarium that more than one expert swore couldn't be done. Every one of those roles taught him the same lesson: the founders who succeed are the ones who adapt to what the business is telling them it wants to be.

This one's for you if:

• ​you're a food founder whose business is starting to look different from the original plan

• ​you're in a stretch where everything says quit and you want real tools to keep going

• ​you want practical, real-life examples from someone who's worked across manufacturing, distribution and brand-building

​Sign up to hear Randy on audacity, perseverance and creative problem-solving for food founders, grounded in real life rather than theory.