Show & Tell: How Odysea turned customer insight into real impact

​ABOUT THE EVENT
Most brands don't spend enough time understanding their customers. Join us in conversation with Dominic Burrell, Consumer & Category Manager at Odysea, for a Show & Tell on how Odysea turned customer insight into impact. The goal was to grow awareness, but first they had to decide what they wanted to be known for. We'll break down how the research shaped what the brand stands for and how it speaks and acts, and how to do the same for your business.

ABOUT THE SPEAKER
Dominic Burrell joined Odysea in 2019 and leads their National Accounts and Category team. He has helped grow the brand from £1.5m to £15m and listed over 50 new products in UK supermarkets. He sits down with Lottie to talk about putting the customer at the heart of the brand.