​Beyond More: Rethinking Growth, Commerce & the Future of Brands

​What does growth look like when selling more products is no longer the only measure of success?

​Join us for a thought-provoking conversation moderated by Nicole Hartwig, Head of Community at The Nest by Swap, featuring renowned branding expert Bob Sheard, Founder of FreshBritain.

​With more than 30 years of experience transforming over 300 brands, including Levi’s, Real Madrid, Converse, Burberry, Nike ACG, Arc’teryx and Salomon, Bob has spent his career at the intersection of brand, culture, commerce and change.

​His own story is just as unconventional. Bob began as a teenage vintage denim trader before earning sponsorship from Levi’s to study at University of the Arts London and becoming a Creative Director by 30. He has since been named among the world’s top 50 fashion influencers alongside figures including Vivienne Westwood and Ralph Lauren, and authored The Brand New Future: How Brands Can Save the World.

​In this session, we'll explore:

• ​Good growth: Can fashion brands continue to grow without simply producing and selling more?

• ​The redesign of demand: How can brands create new forms of value beyond driving greater product consumption?

• ​The future of brands: What role can brands play in shaping culture and driving positive change, and what does that mean for the leaders building them?

• ​The redesign of commerce: How can experiences, knowledge, community and broader ecosystems create new opportunities for growth?

• ​The changing role of brands in society: As consumer expectations evolve, how should leaders rethink the influence, responsibility and potential of the brands they build?

​Designed for founders, leaders, and executives working across fashion and ecommerce, this conversation will challenge some of the assumptions behind how we think about growth, demand and brand-building today, and explore what the next era of commerce could look like.

​Our incredible friends at FreshBritain are a brand strategy and design agency with over 30 years of experience and a track record of working with more than 300 brands worldwide. Combining commercial strategy, cultural insight and world-class design, FreshBritain helps businesses build distinctive brands that drive growth and long-term value.

​📅 Tuesday, October 6 | 7am–8am ET / 12pm–1pm UK
📍 Virtual (link provided upon registration)

​👋 RSVP to join us live. We can't wait to see you there!

​🪺 About The Nest

​This event is part of The Nest, Swap's global community of nearly 300 executives and senior leaders across fashion, beauty, CPG, and ecommerce, from New York to London and everywhere in between.

​Membership is completely free, and members are invited to join intimate dinners, cocktail parties, webinars, networking events, and other experiences we host both virtually and in person around the world.

​Curious to learn more about The Nest? Click here to explore the community and apply to join.