THE WOMEN-OWNED ECONOMY - How Where We Spend Shapes the World

​Where we spend matters. What happens when we choose women-owned?

​Join Liz Rivas, founder of RoamCircle, and Michelle Yastremsky, founder of Sistra, for a free virtual conversation exploring the women-owned economy—and how our everyday choices and travel experiences can support it.

​From the places we stay to the guides we book and the shops we discover, we have opportunities to connect with the women shaping local communities, preserving culture, and building businesses.

​What we’ll explore:

• ​The women-owned economy: The global landscape and the barriers women entrepreneurs face.

• ​Beyond the transaction: How supporting women-led businesses can ripple through communities and culture.

• ​The power of discovery: Why visibility and storytelling matter—and how to find businesses beyond the usual recommendations.

• ​Travel with purpose: How our choices shape where tourism dollars go.

• ​Oaxaca in action: A look at how we’re bringing these ideas to life through women-led travel experiences.

​We’ll close with a live Q&A, with space for your questions and perspectives.

​Whether you’re a traveler, entrepreneur, community builder, or simply curious about spending more intentionally, you’re welcome here.

​Tuesday, November 17 · 11 AM EST / 5 PM CET
Free · Virtual

​Come curious. Leave with a fresh perspective on the power of your choices.