Defining Terms: Podcast Marketing 101
What do we mean when we say “podcast marketing”?
There’s a lot of language floating around the podcast industry: growth, discovery, audience development, retention, conversion, clips, feeds, swaps. People throw these terms around like everyone agrees on what they mean. That's not the case!
Defining Terms: Podcast Marketing 101 is a one-hour, action-oriented session (with Q&A) designed to give you a shared vocabulary for podcast marketing. And more importantly, we aim to help you understand how to use these concepts in ways that make sense for YOUR show.
Led by Arielle Nissenblatt and three guest speakers (TBA), each presenter will break down a handful of essential terms you'll need in your podcast growth efforts.
What you’ll learn
Definitions: promo swaps, feed drops, impressions, CPM, DAI, host-read, programmatic insertions, pre, mid, and post-roll, and more
How to evaluate marketing tactics before you spend time / money
How to find shows to collaborate with and what to do with them
This event is for you if...
You're new to podcasting and wondering how to kickstart some growth for your show
You haven't done much marketing for your show yet
You want to build a growth strategy tailored to your goals
Well, It Depends, our event series, runs on this idea:
You'll leave this session with at least one thing to test, explore, or implement... whether that’s a new tactic, a clearer framework, or a better question to ask.
If you don’t, we'll give you half your money back.
This event is part of the Well, It Depends, which means:
There's no one-size-fits-all answer when it comes to advice for digital creators. There are no universal shortcuts. Anyone telling you otherwise is either oversimplifying or selling you something. But that doesn’t mean there aren’t patterns, principles, and tools worth understanding.
You need to learn the rules so you can decide when (and how) to break them.
Meet your presenters
Arielle Nissenblatt — Podcast strategist, founder of EarBuds Podcast Collective and Head of Community & Content at Pinwheel by Audily. Arielle works with creators, companies, and media organizations to build sustainable, thoughtful podcast strategies, and is known for translating big ideas into practical, usable next steps.
Joni Deutsch — SVP of Marketing & Audience Development at The Podglomerate. She's overseen podcast audience growth for shows and brands including Netflix, The Boston Globe, PBS, NPR, Harvard, Mayo Clinic, CVS, and more. Joni is an award-winning audio professional and NPR veteran with 15 years. She spent the first decade of her career innovating audio and community engagement at various public radio stations and as a national host with NPR Music. She has been recognized by the Murrow Awards, Gracie Awards, and Webby Awards, in addition to the ONA's Women's Leadership Accelerator, Axios' "30 under 30," and Duke University TiP's Early Achievement Award.
Kevin Chemidlin — Founder of Grow The Show, a podcast production and growth consultancy that has served 500+ shows since 2020. He specializes in helping podcasters break out of the "friends-and-family zone" and turn their shows into top-performing sales engines. Based in Philadelphia, Kevin has helped clients grow from a few hundred downloads to audiences of 40,000 downloads/month and YouTube channels from under 50 subscribers to nearly 200,000. When he's not obsessing over click-through rates and episode intros, he DJs as a party trick and sings in a Philadelphia glee club.
Pricing & access
We offer sliding scale ticket pricing for this event. If cost is a barrier, please reach out.
We also believe in paying the people who present at our events. All guest speakers, contributors, and presenters are compensated. Your ticket helps make that possible and supports the ongoing maintenance of the well, it depends platform.