​English follows

​価格は何によって決まるのでしょうか？

​価格設定には、コストや市場、利益率といった数字だけでなく、「自分の価値をどう評価しているか」という個人的な感覚も大きく影響します。

​この参加型ワークショップでは、価格を決めるのは誰かではなく、「価格を決めるあなた」に焦点を当てます。お客様に提供している価値を整理し、自信を持って説明できる価格設定のルールづくりを行います。

​📅いつ：12月14日、18時30分～20時30分

​📍どこ：Shibuya Startup Support，2階（地図）

​ワークショップ内容

• ​価格を下げてしまう思い込みを見つける

• ​お客様が受け取っている価値を整理する

• ​自分なりの価格設定ルールを決める

• ​他の起業家と価格の伝え方を練習する

​持ち帰れるもの

• ​自分の提供価値への理解

• ​明確な価格設定ルール

• ​自信を持って価格を伝える方法

• ​今後7日以内に実行する具体的なアクションと、HerRiseコミュニティのアカウンタビリティ・パートナー

​こんな方におすすめ

• ​商品やサービスの価格を自分で決めている方

• ​値付けが低すぎるかもしれないと感じている方

• ​値引きをしがちな方

• ​お金や価格について同じ立場の仲間と率直に話したい方

​価格設定が完璧に決まっている必要はありません。ご自身のビジネスとオープンな気持ちでご参加ください。共有や発言はすべて任意です。

​【スピーカーご紹介】

​エレナ・サトウ - 起業家、Elena Sato Coaching

​エレナ・サトウは、起業家やリーダー、そしてそのチームを支援するビジネスコーチです。テクノロジー業界で13年以上にわたり、人材採用、人材育成、リーダーシップ開発に携わってきました。100名超のテックスタートアップでLearning & Development責任者を務め、経営陣とともに組織文化や人材成長を推進。Gallup CliftonStrengthsを活用したリーダー向けコーチングも行ってきました。

​ICF認定ACCコーチ、Gallup認定ストレングスコーチ、Mindvalley認定ビジネスコーチ。自身も起業家として複数の事業を立ち上げており、現在は独立コーチング事業を運営しています。

​【HerRiseとは】

​HerRiseは、世界を目指す女性起業家のための、実践型プログラムです。女性起業家に焦点を当て、起業家精神の醸成や実践的な知見の習得、起業家同士の関係構築を通じて、グローバルに活躍する女性起業家の成長を継続的に支援します。

​単なる知識の習得にとどまらず、学びと体験を通して、即戦力となるスキルを獲得し、実際のビジネスに活かすことを目的としています。

​​【参加対象】

​①創業から概ね10年以内の女性起業家（個人/法人）

​②既にプロダクトアイデアがあり、数年以内に登記予定の女性起業家（個人）

​③渋谷区スタートアップビザホルダー/S-startups認定企業

​※渋谷区以外の方も参加可能ですが、定員を超える場合は渋谷区在住・在勤・在学者を優先します。

​

​ご参加にあたっては、 利用規約・行動規範 ・ハラスメント対策への同意が必要です。本イベントへのご参加をもって、これらに同意いただいたものとみなします。また、イベント当日はShibuya Startup Supportの広報目的（ウェブサイトやSNSなど）で写真および映像の撮影を行います。撮影・掲載についてもご同意いただいたものとみなします。

​

​What makes a price fair?

​Setting a price starts with the numbers: your costs, your market, your margins. Alongside them sits a second, more personal side: what we think is fair. That depends on the value we see in our own product or service, our beliefs about money, and what we think we're allowed to ask for.

​This interactive evening is about the person setting the price. Together we'll work out what shapes your pricing decisions, put words to the value your customers really receive, and leave with clear rules you can stand behind.

​📅When? December 14th, 18:30 - 20:30 (doors open at 18:00)

​📍Where? Shibuya Startup Support, 2F (map)

​What we'll do:

• ​Spot the beliefs that pull your prices down, and test whether they're true

• ​List everything your customers receive from you, including the parts you take for granted

• ​Set your own pricing rules: the price you won't go below, what to offer instead of a discount, and when you'll choose to make an exception

• ​Practice stating your price with another founder, and responding to questions about it

​What you'll leave with:

• ​A clearer sense of the value you bring

• ​Your own pricing rules, decided in advance

• ​A way of talking about your price that you can stand behind

• ​One action to take in the next 7 days, and an accountability partner from the HerRise community

​Recommended for:

• ​Founders who set their own prices, whether for a product or a service

• ​Anyone who suspects they undercharge, discounts too easily, or hasn't revisited their prices in a while

• ​Founders who want to talk about money openly, with peers who understand

​You don't need to have your pricing figured out. Just bring your business and an open mind. Sharing is always optional.

​【Speaker Introduction】

​Elena Sato - Founder, Elena Sato Coaching

​Elena Sato is a coach for founders, leaders and their teams. She has spent 13 years in tech, helping people and companies grow. She started her career as a recruiter and went on to lead Learning & Development at a tech startup of more than 100 people. There she worked directly with the CEO and senior leadership on culture, professional growth and leadership development. For more than four years in that role, she also coached leaders at every level, from individuals to whole teams, using the Gallup CliftonStrengths framework.

​Elena is an ICF Associate Certified Coach (ACC), a Gallup-Certified Strengths Coach, and a Mindvalley Certified Business Coach and Consultant. She is also a founder herself. She has built two businesses in very different industries: a fruit delivery service for offices and a vintage clothing brand. Since January 2026, she has been building her third, an independent coaching practice.

​【What is HerRise?】

​HerRise is a hands-on program designed for women entrepreneurs aiming to go global. By focusing on women founders, the program supports their continuous growth through fostering an entrepreneurial mindset, gaining practical knowledge, and building meaningful peer connections.

​Beyond simply acquiring knowledge, the program emphasizes learning through experience—equipping participants with practical, immediately applicable skills they can use in real business settings.

​​[Eligibility for In-Person Participation]

​① Women entrepreneurs (individuals or companies) within approximately 10 years of founding

​② Women entrepreneurs (individuals) with a product idea, planning to incorporate within the next few years

​③ Shibuya Startup Visa holders / S-startups certified companies

※Applicants from outside Shibuya are welcome; however, if capacity is exceeded, priority will be given to those who live, work, or study in Shibuya.

​Take your first step as a global entrepreneur—start with us.

​We look forward to welcoming you!

​✅By attending the event, you agree to the Service Policy and Code of Conduct , Harassment prevention measures.
By attending this event, you consent to being photographed or recorded for use in Shibuya Startup Support communications, including our website and social media channels.

​Organized by: Shibuya City
Operated by: STARTUP LADY ORG