CONNECTS: The Science and the Art of Pricing & Revenue Management*

​This event will be held in a hybrid format.*

​*If you attend in person, the event will be held in the Swartz Center on the 3rd floor of the Tepper Quad.
*If you wish to attend virtually, you can attend via zoom.

​Everyone will receive the zoom link when you register.

​Presenter: Kelley Lynch, Chief Financial Officer, sovaSage Inc.

​*This seminar is recommended for anyone participating in the McGinnis Venture Competition.

​Pricing is far more than setting a number—it is where finance, marketing, economics, psychology, and strategy intersect. In this seminar, we will review how organizations use data and analytics to optimize pricing while also understanding the behavioral factors that influence customer decisions. We will explore how organizations across industries use pricing to maximize revenue, enhance profitability, and create lasting customer value. The session will provide practical frameworks and real-world examples that can be applied across industries.