Building the Creator Flywheel @ TikTok HQ
An invite-only afternoon for brand leaders building the next generation of creator-led growth.
The fastest-growing brands aren’t relying on a handful of influencer partnerships - or treating organic content, creator partnerships, and paid media as separate strategies.
They’re building creator flywheels: connected systems that turn creators into a consistent stream of content, content into performance insights, and winning insights into the next wave of creative.
Join Sail Away, Runneth, and TikTok at TikTok’s iconic NYC HQ for a tactical look at how brands are building and scaling these systems right now.
FEATURING A LIVE CREATOR PANEL ON:
How to attract top creators to work with your brand
What makes a strong creator brief vs one that limits creativity
Why some brand partnerships produce great content, and others fall flat
How creators balance authenticity with brand messaging and performance goals
What brands can do to build stronger, long-term creator relationships
What creators are seeing work on social right now
WHAT YOU WILL LEARN:
How to recruit and activate the right creators
How to build a repeatable pipeline of authentic, high-performing content
How to rapidly test new hooks, formats, and creative angles
How to turn winning creator content into scalable paid campaigns
How to connect organic, creator, and paid strategies into one measurable growth engine
ATTENDEES ALSO GET:
Direct access to the TikTok team and platform experts
Live Q&A with panelists
Complimentary TikTok advertising, TikTok Shop, and creator marketing audits
The opportunity to qualify for up to $60,000 in TikTok ad credits*
WHO THIS IS FOR:
Founders, CMOs, growth marketers, ecommerce leaders, and creator teams responsible for building and scaling ambitious brands.
Attendance is limited and thoughtfully curated to create a high-quality room for honest conversations, meaningful connections, and practical knowledge-sharing.
SAVE YOUR FREE SPOT NOW - ATTENDANCE IS LIMITED!
*Eligible advertisers may qualify for TikTok ad credits based on their initial media investment. Q4 availability and exact incentive amounts are still pending confirmation. All credits are subject to advertiser eligibility, TikTok approval, spend requirements, and applicable program terms.