Digital marketing fundamentals for founders

​Objective of the session

​To help founders understand marketing from first principles, explore digital marketing channels, use AI thoughtfully, measure what matters, and build a marketing plan they can use when working with marketers, freelancers, or agencies.

​Who is it for

​This is for small and medium scale business owners with questions like

• ​How do I grow my business? Where should I spend marketing time and money for that?

• ​I work with marketing teams, freelancers, or agencies. How do I know if it’s working?

• ​How is AI disrupting digital marketing?

• ​My business is slowly growing with referrals and marketplaces. But is it sustainable in the long run?

​Takeaways

​By the end of the session, you will:

• ​Understand what marketing is and how digital marketing fits into the bigger picture.

• ​Learn the major digital marketing channels - Website, SEO & GEO, content marketing, Google Business Profile, paid ads, social media, email, communities and marketplaces.

• ​Know how to create a simple marketing plan.

• ​Know where AI can help with marketing and where human thinking still matters.

• ​Be better equipped to evaluate and work with marketing agencies, freelancers, or internal teams.

​When and where

​Date: 26 September, 2026 (Saturday)

​Time: 4 - 7 pm

​In-person venue: Discover Work Space, Ramanathapuram, Coimnbatore.