EVOLVE Expert Session #136 - From 1 To 20- Scaling Internationally Without Losing Control
The EVOLVE Commerce Club is an international, senior community where leaders from over 50 countries connect with senior commerce experts.
Every Thursday, we host an expert session where we invite a senior expert to have a conversation with our community members on high-level topics revolving around their experience within the global commerce industry.
The Expert of the Week:
Alex Lobov
Alex Lobov, who launched Voi in 30+ European cities and managed UberEats across EMEA, on how to expand fast without losing grip on the business.
Going from one market to two is hard. Going from one to twenty is where most companies lose control.
Every new country brings a new regulator, a new competitor, a new team, and a new way for the original playbook to break. Move too slowly and a competitor takes the market. Move too fast and you end up with twenty different versions of your company.
In this EVOLVE Expert Session, we sit down with Alex Lobov, who has done it from the operating side. He spent more than four years in management roles at Uber, including responsibility for UberEats across EMEA, and led Voi’s market launch in more than 30 European cities.
We’ll dig into:
What you standardise across markets, and what you let each country decide
How to choose which market comes next, and when to say no
How to build local teams without losing the company culture
What breaks first when you go from five markets to twenty
Where the playbook from one market fails in the next
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