The Diamond in the Rough: The Buyer Already on Your Website
Your website is getting visitors.
Some of them are potential buyers.
But if they don't fill out a form or reply to your outreach, you may never know they were there.
In this Smartlead Office Hours, Jamie Petterson, Co-Founder of Sales Boutique and Contaktly, will show you how to find the companies already visiting your website, identify the decision makers inside them, understand which visits signal real interest, and turn that activity into outbound conversations.
Jamie will demonstrate the entire workflow using real data from client campaigns, including how to take website activity and feed it directly into the Smartlead campaigns you're already running.
What You'll Learn
✅ How to identify companies visiting your website by name
✅ How to distinguish a high-intent visit from a bounce using pages viewed, time on site, and repeat visits
✅ How to find the right decision maker inside a company showing interest
✅ How to reference what a prospect actually looked at without making the outreach feel creepy
✅ How to turn website visitors into prospects for your existing Smartlead campaigns
✅ How to build a workflow around website intent instead of waiting for prospects to fill out a form
Live Demo
Jamie will show the workflow using real client campaign data:
Website visit → Company → Intent → Decision maker → Personalized email → Smartlead campaign
About the Speaker
Jamie Petterson, Co-Founder of Sales Boutique & Contaktly
Jamie has been generating demand for B2B businesses since 2008. He has run client outbound on Smartlead for nearly four years and co-founded Contaktly, which helps businesses identify the companies visiting their websites and the decision makers inside them.
🎁 Free Contaktly for Attendees
Everyone who registers or attends gets Contaktly for free.
And you won't just get access.
The Contaktly team will set it up on your website for you.
Who Should Attend
B2B founders and sales teams
Demand generation and outbound teams
Smartlead users
Agencies running outbound for clients
Anyone getting website traffic but not enough form fills
Teams that want to turn website intent into outbound opportunities
Event Details
📅 Thursday, 15 October 2026
🕚 11 AM EDT | 8:30 PM IST | 4 PM BST
🎥 Live on Zoom
Hosted by Smartlead