​The Color Agent Presents

​#RepresentationUnlocked

​10th Official SXSW Music Showcase

​Powered by Justworks & Symphonic

​For 10 years, The Color Agent has built one of SXSW’s most important stages for LGBTQ+ music discovery.

​This is not just another showcase.
This is a launchpad.

​TCA returns to Swan Dive with a full LGBTQ+ lineup of standout artists from across the United States — the next wave of voices shaping culture, sound, and visibility in entertainment.

​Over the past decade, The Color Agent stage has helped propel artists who have gone on to win Grammy Awards and build lasting careers in the industry. We don’t just book talent. We spotlight what’s next.

​Expect a high-energy, night-time takeover packed with:

​• A fully curated LGBTQ+ lineup
• Top-tier networking with industry professionals, creators, and artists from the TCA TOO community
• A room filled with tastemakers, executives, and culture drivers
• Real discovery moments happening in real time

​This is where representation meets opportunity.

​The Color Agent is a curated LGBTQ+ Community+ platform amplifying authentic representation in entertainment. Our showcase is the physical manifestation of that mission — connecting artists to access, visibility, and industry pipelines.

​SXSW badge holders receive priority entry.
This event has historically reached maximum capacity.
Entry is first-come, first-served.
Arrive early.

​You can star this event on the official SXSW schedule and SXSW GO app.

​Add The Color Agent to your SXSW plans.
Experience the stage that unlocks what’s next.

​Check Out The Full Lineup HERE

​Add to SXSW Schedule HERE