The Loop Between Organic and Paid: bïrch x Semrush

​Organic learns. Paid spends. Somehow these two rarely end up in the same conversation.

​An evening about what happens when they do. Two practitioners:

​Jana Krivenkaja,
Social Media Manager & Employer Brand @Semrush
"What We Learned, Forgot, and Learned Again from our Organic Social"

Andrea Sericola,
Director of Digital Media @GAIN
"Why Growth Lives at the Intersection. How integrated paid and organic outperforms either channel operating in silo."

Who's it for?
The people who run it: performance and user acquisition managers, content and social leads, marketing managers.
The people who decide: founders, CMOs, Heads of Marketing and Growth.

​Agenda
18:30 — Doors open
19:00 — Talks and Q&A
20:00 — Networking 🍕🥤

Who's behind it?
bïrch — an ad automation platform, who brings marketing people in Barcelona together around subjects worth an evening.
Semrush — needs no introduction, but here it is anyway: the online visibility platform used by more than a million, part of Adobe since this spring, and a Barcelona neighbour!
GAIN — an agency group bringing together data, technology and creativity to help ambitious brands grow, combining specialist expertise across customer experience, creative, data and performance to solve complex business challenges and deliver measurable impact.

__________

​Two people who've worked both sides.
Thirty people to talk about it.
One evening to close the loop.

Come!
🐦‍⬛💛