GoGlobal: Personal Branding Beyond Boarders
AI: Authentic Interactions Lab presents.
How do you build a personal brand when your career is no longer tied to one country?
You live in Spain, work with international teams, build a business or career across different markets and professional cultures — and at some point, a question comes up:
How do you stay relevant across borders without becoming a different version of yourself in every market?
Do you need to position yourself differently in Spain, Germany, the UK or Latin America?
What actually works when it comes to international visibility?
And how do you turn a personal brand from a polished LinkedIn profile into meaningful connections, opportunities, clients and career capital?
On October 27 in Madrid, we’ll explore these questions with Tatiana Koval, Business Development Director at Apostrophe Digital in Brazil and an international expert in HR consulting, corporate culture transformation and employer branding.
Tatiana has worked with companies across 5 countries and more than 10 industries, from organizations with 100 employees to corporations of 300,000+ people.
Her client portfolio includes Avon, Ferrero, GSK, Nokia Tyres, VEON, Avito, Yandex Market, Raiffeisen Bank, Citi, KPMG, Sber, Alfa-Bank, Kazakhtelecom and ACWA Power, among others.
She is a member of the Brazilian HR Association (ABRH), a jury member for international HR awards and a mentor at the Latin America Leadership Academy.
Tatiana also teaches at HSE University, MGIMO, Westminster International University Tashkent and Eduson, and works internationally as a speaker, trainer, facilitator and executive team coach.
And personal branding across borders isn’t just a topic she talks about — it’s something she lives herself. Tatiana works across markets and cultures in English, Russian and Portugueseand hosts the podcasts GoGlobal: Personal Branding Beyond Borders and Happy@Work Brazil & Portugal.
What will we talk about?
How to build a personal brand as an expert or business leader in a global market
How to adapt your strategy to different markets while staying authentic
Which tools actually help build international visibility
What changes when you move between countries and professional cultures
The mistakes people make when entering new markets — and the hacks we wish someone had shared with us earlier
After the talk, we’ll turn the room into an open conversation, drinks, networking and new connections.🥂
Hosted by Natalia Fel: international business & transformation leader, coach, founder of AI: Authentic Interactions Lab, and an active contributor to Women in Tech. Community builder and connector passionate about bringing people, ideas and business opportunities together across borders.
🎟️ Ticket: 20€ per person
Included:
2 drinks of your choice (wine, beer, coffee, or a soft drink)
Selection of light bites & picoteo to share
Please register and send the payment right away (Revolut or Bizum):
📲 +34 685 548 372
limited spots available - please register early to secure your place.
📅 October 27 · 18:30
📍 Madrid City, Little Big Cafe
See you there!