Behind The Business: Real Conversations, Real Work
A quarterly event series for women entrepreneurs & professionals designed to move beyond surface-level networking & entrepreneurship.
Behind the Business is a quarterly in-person event series for women entrepreneurs & professionals designed to move beyond surface-level networking & dig into the real work of entrepreneurship. Each event features intentional networking, transparent panel conversations, & actionable breakout sessions that bring professionals together across industries for connection rooted in honesty, insight, & shared experience.
This is strategy, struggle & skill—all in the same room.
Light dinner + refreshments provided.
THIS QUARTER'S THEME:
Branding & Positioning: What You're Known for Matters More Than What You Offer
You can be great at what you do and still be the best-kept secret in the room. Join us for an honest conversation about what it actually takes to own your positioning, get clear on your message, and become known for the right things — before someone else defines it for you. Not only will there be a fireside chat, but also workshops with experts in branding and marketing so you can get hands-on support!
Featured Brand + Speakers
Shivani Pandey is a Brand Strategist for founders & purpose-led businesses, Founder of Think Brand Forward, Host of Think Brand Talk Brand Pod, Speaker on Perception Generation & Brand Clarity, Boy mom + lifelong storyteller, Shivani helps your brand sound, feel, & show up like you meant it. With over 20 years of experience in sales & marketing across industries like FMCG, hospitality, & retail, Shivani has worked with global brands such as Vans Shoes & Diageo: Crafting Campaigns that connect deeply with consumers & drive growth.
Today, she brings that breadth of experience to small business owners, startups & founders - helping them build purpose-led brands that stand out, sell with clarity, & scale with confidence. She is also a Podcast host & Speaker on Perception on Purpose!
Symoné Jackson is a Critical Sociologist, Creative Strategist, and award-winning writer and social entrepreneur. Her journalism has been featured in Splinter News and Fusion Media, and she was selected as a Post Growth Fellow by the Post Growth Institute in 2021 for her work in socially responsible finance. She is the Founder and CEO of a boutique PR & Marketing agency that delivers a thoughtful, high-touch experience for global social impact brands and award-winning, purpose-driven creatives.
A COLLABORATION BETWEEN:
CoBiz Richmond
CoBiz is an innovation hub on a mission to build an infrastructure for wellness entrepreneurially, professionally & personally in under-invested communities by providing access to space, resources & experts for businesses, professionals & people to thrive in all capacities. Learn more here.
Herrolo
Herrolo is a hybrid Community for women entrepreneurs. Through in-person & virtual events, hands-on coaching, frequent networking, & a Woman-Owned Small Business Directory, Herrolo helps women grow through visibility, connection, & shared resources. Learn more here.
FACILITATED BY
Teri Day, Fractional COO + Founder Partner. Teri helps founders stabilize leadership by strengthening operations and team dynamics. With 30 years in operations, including 20 years in operational leadership, Teri identifies structural gaps, clarifies accountability, and aligns teams so the business no longer depends on you to hold everything together.