Shopper marketing WORST practices

​Let’s be honest 😅

​Great ideas, beautiful designs, detailed guidelines and engaging mechanics can easily turn into a headache when it comes to execution.

​✨ A brilliant idea becomes too complicated — or starts sending the wrong message.
🎨 A beautiful design looks amazing on screen… but becomes a production nightmare.
📚 A detailed guideline turns into an impossible puzzle in a tiny traditional trade store.
🧠 And an “engaging” mechanic puts shoppers right into maximum cognitive overload.

​We’re sure everyone in our community has seen examples like these — at work or simply as shoppers.

​That’s why on 19 September our next SEE Community session will be dedicated to Shopper marketing WORST practices.

​Not just to laugh at some painful examples 😄, but to share experience, solutions and practical ways to avoid them.

​The roundtable will be moderated by Daria Myskina, who will share examples from both her professional and shopper experience.

​And this time, we want you to come prepared 👀
Bring the worst shopper marketing practices you’ve ever seen.

​Let’s learn from what went wrong.