Sport Business Event 2026

​As New York steps into the global spotlight this summer, the Consulate General of France and Business France are convening a gathering of American and French sport business leaders.

We will be joined by Marina Ferrari, French Minister of Sports, Youth and Community Life, for an outlook on the future of the sports economy.

​Powered by : Accor Fairmont, Jade Fiducial, Paul Weiss, TeamGreen, Dalet, Withings, Nilson Law Group.

​Program

​4:00 PM Meet & Greet

​4:30 PM Welcome Remarks by the Consul General of France

​Opening address by representatives of the French Consulate and Business France.

​4:45 PM Business Playbook 2026

​Beyond the Games: who captures the long-term value?
Mapping where value is created after mega-events and how to position your organisation concretely.

​5:00 PM Transatlantic Panel Discussion

​The Fan is the Asset. Who Controls the Relationship? First-Party Data, Fan Loyalty & New Revenue Models

​5:45 PM Coffee Break & Partner Showcase

6:00 PM Fireside Chat : "Hosting the World: What a World Cup Really Generates"

​With Philippe Diallo, President of the FFF

​6:30 PM Special Address by Ms. Marina Ferrari, Minister of Sports, Youth and Community Life.

​6:40 PM Cocktail Reception organized by the Consulate General of France in New York.