Brainlabs x TikTok: What's Next for Creators & Brands

​Brainlabs x TikTok: What's Next for Creators & Brands

​Creators aren't just executing briefs anymore. They're shaping the creative, the product and the campaign.

​Join Brainlabs and TikTok for an evening on where creator marketing is heading, what's actually working on the platform right now, and how the smartest brands are building with creators, not just buying from them.

​Session 1: What's Trending and What's Working

​Dan Connor, Managing Director of Content & Creative at Brainlabs, sits down with Ann Nguyen, Global Trends Manager at TikTok, to break down what’s taking off on the platform, which formats are driving real results, and what creators and marketers need to know now and in 2027. They’ll also dig into why the best audience strategy starts with the communities people already belong to, not “18 to 40.”

​Session 2: Creators as Strategic Creative Partners

​A creator panel with MeetCutesNYC and Kelsey Kotzur, moderated by the Brainlabs influencer team.

​Brands are moving past one-off deals. The best ones are building always-on, multi-year creator relationships where creators help shape creative strategy, product innovation and tentpole campaigns. Think Chili's growing a menu item's sales share through creator work, or Disney moving toward 40%+ creator-led campaign assets. We'll get into:

• ​Why one-off activations underperform, and what it takes to build content that works across paid, organic, creator and community

• ​How to set clear guardrails while giving creators real creative control

• ​What long-term partnerships deliver: authenticity, efficiency, sales lift and brand equity

​Then: drinks, bites and time to connect.

​Who it's for

​Brand marketers, creative and content leads, and creators who want to build smarter partnerships.

​Spots are limited and registration requires approval.