GTM Engineering Mastermind Funnel Teardown #1
In this Mastermind we get practical about building systems for getting customers and converting them efficiently covering ad funnels, sales funnels, pipeline flows that stall, upsells, cross-sells and how to get more out of the same customer.
Three hours max, twelve people, real funnels and offers on the screen.
How the evening runs
Walkthrough of my own funnel. Ad to close how the setup is built, what attribution showed versus what the CRM showed, lead scoring works, where deals stall. Including the decisions that cost me money before I understood what was actually broken.
Bottleneck round. Everyone shares their product/service funnel and how well it performs; 2-3 get selected for deep-dives
Hot seats. Selected attendees get 18 minutes each on their specific GTM bottleneck.
Live build. We take one bottleneck off the wall and build the flow live ICP, list building, data enrichment, into the CRM or on to an AI tool. You see how it fits together, not a product demo.
Commitments. Everyone leaves with one thing they'll have built by next time. Written down.
This is for you if
You own commercial growth metrics. Founders, sales managers, sales consultants, marketing leads, RevOps.
You have a funnel running — this isn't "how do I get my first customer."
Not for you if
You're hunting clients for your agency. You want to pitch. You planned on sitting quiet.
Registration
Three questions about your funnel at signup. They're required they decide who gets a hot seat and shape what we cover. Answer properly.
12 seats. The waiting list rolls into the next round.
Host
Armando Abrahamsson — Growth Hacker and Co-Founder of Salesdata