

Creative Problems. Collective Solutions in an AI Era | A Leadership Breakfast at The Shard
The rules of digital advertising have changed. Creative is now the lever for performance, but most teams struggle to produce enough variation, know what to test and understand what is actually working. That is exactly what we will unpack at The Shard.
Alison.ai and Genero are hosting an invitation-only morning for CMOs, VPs of Marketing, and senior marketing leaders. This is a focused session built around practical insight, peer discussion, and honest conversation.
Expect a mix of breakfast, curated discussion, and clear takeaways on how to build creative that resonates. We will also cut through the noise on AI, sharing which tools are worth using, how to apply them, and where they deliver real impact.
Agenda
09:00-09:30 – Arrival and breakfast networking
09:30–10:00 – Bringing the art and science of creative together (Alison & Genero)
10:00–10:45 – Roundtable: Your challenges, the room's solutions
10:45–11:00 – Building creative with AI: what actually works (Grant Hunter)
11:00–11:30 – Networking
Enjoy the views and look forward to some good SWAG on your way out.