How The Best Founders Sell
Landing your first customers takes more than a great product. It takes knowing who to approach, what matters to them, and how to earn their trust.
The challenge is that most founders are learning to sell while they are still figuring out what the market wants.
A successful sales process helps you do both. Every conversation is an opportunity to win a customer and learn something that makes your product better.
In How The Best Founders Sell, Devan Batavia will break down how founders can land their first deals and build a repeatable sales process. He will cover outreach, lead qualification, demos, proposals, and negotiation, giving founders a practical framework for turning interest into revenue and customer feedback into product insights.
Whether you are pursuing your first customer or trying to make sales more consistent, you will leave with a clearer understanding of how to build trust, qualify opportunities, and move deals toward a close.
There is no cost to join.
Please leave the recording bots at home. This is a live workshop, not a content farm.
Meet Devan Batavia
Devan loves the early stages of building a company, especially finding the intersection between what the market wants and how to sell it.
His startup experience spans business development, product management, and sales. He has spent more than a decade building and leading go to market teams at Jive, Origami Logic, and TripActions. Jive went public in 2011, and Origami Logic was acquired by Intuit.
At Enjoy The Work, Devan brings that experience to founders across the globe, helping them understand their customers, strengthen their sales process, and build businesses that grow.
About Enjoy The Work
Enjoy The Work has partnered with more than 275+ companies that have collectively raised over $1.4B in capital and represent more than $13B in value.
The work is hard. You may as well enjoy it.