​Learn from real founders with viral community support for their products

​Cindy Moon and Damien Cabral are two founders who left corporate careers to go all in on their physical product businesses — Muun Skincare 🍵 and Minimal Desk Setups 🖥️

​We’ll chat about

• ​their journey into entrepreneurship

• ​the behind-the-scenes of product development, and

• ​how they scaled their businesses via social media and community building

​It’s not everyday we get to have real talk with founders 👀

​Not a formal panel, more like a good ol’ yap between friends 🤝

​Who this event is for

​You’ve been thinking about starting your own thing. Great ideas come to you, maybe you’ve been tinkering with them. Dreaming about running your own business, but struggling to execute 💭

​Meet two founders who are living proof that it’s possible to live life differently from the conventional corporate career pathway.

​This is your sign. You can do it too ✨

​More about the panellists

​Cindy Moon — Founder of Muun Skincare

​Cindy quit her corporate marketing career to bet on herself, investing $30,000 into a Korean skincare product that healed her skin living abroad in Australia.

​Muun Skincare is now a six-figure business with sell-out matcha modelling masks and a loyal community helping Cindy build her second product, collagen modelling mask with pomegranate.

​Cindy’s journey is proof that you don’t need to have it all figured out before you take the leap and build something of your own for the freedom you want.

​@cindyhwmoon | Cindy’s LinkedIn

​Damien Cabral, Co-Founder of Minimal Desk Setups

​While building his career in finance and e-commerce in Shanghai, Damien and his uni friends Sam and Kenny turned their passion project sharing desk setup inspo into a company.

​Their workspace inspo blog during the pandemic has now become a global community of 200K followers, with 3936 backers pledging $400K+ to bring their recent pomodoro-style Flow Timer project to life.

​Damien shows us following your curiosity and starting small can lead you down a pathway bigger than you would have imagined.

​@damiencabral | Damien’s LinkedIn

​More about the event organiser

​Michelle Ou, Almost-Founder of Something

​Michelle is a multipotentialite (fancy way of saying chronic dabbler), currently in design and education.

​Alongside becoming an artist writer creator and studying neuroaesthetics, she has had infinite business ideas that die at different stages of execution.

​By bringing founders together for real talk, she hopes to inspire herself and the audience to bring their projects to life.

​@_michellou | Michelle’s LinkedIn

​what if is a community for dreamers who are ready to take that next step to make their dreams a reality, in the company of great friends 🫶🏼