

What You Need to Know Before Investing in Ads | how to tell if your brand is ready for paid growth
WHAT YOU NEED TO KNOW BEFORE INVESTING IN ADS
A practical look at whether your brand is ready for paid ads, and what to have in place before you spend
Setting up a campaign can look easy. Making your money back, and then some, takes a lot more than pressing publish or hiring the right help.
In this live webinar, revenue growth expert Jess Gleim will help you understand whether your business is ready for paid ads, which numbers matter, and what needs to be in place before you invest.
She'll cover:
How to tell whether your offer and website are ready for paid customer acquisition
What your margins and customer value tell you about how much you can afford to spend
How to set a realistic testing budget and expectations
Why ROAS and attributed revenue don't tell you whether you're making money
What ads can help you grow, and what they can't fix
Bring your questions. We'll leave time for live Q&A.
About Jess
Jess Gleim is a profit-first growth strategist based in Salt Lake City. She works with multi-six and early-seven-figure founders on data-driven revenue strategy and Meta ads, and she starts every engagement with the numbers behind the business before a single dollar goes into ad spend. Her focus is simple: making sure growth shows up as profit, beyond what the ad dashboard reports.
Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M.