

PROJECT PRESENTS: REALITY CHECK
Building Brands People Step Into, Not Just Scroll Past
In an era dominated by instant digital reach, true brand differentiation has become rare. While digital channels can amplify a message, they struggle to engineer long-term memory or genuine trust.
Hosted by Project Worldwide in partnership with The Subthread, join us for an exclusive executive networking breakfast and panel discussion exploring why 68% of marketing leaders are shifting budgets toward experiential strategy.
Moderated by Editor Hannah Bowler, the panel features Ed Stocker (Program Lead, IBM Sports and Entertainment Partnerships), Jorge Narvaez (Head of Creative EMEAI, George P Johnson), and Sharon Fuller (SVP Sports, OS Studios).
Register your interest to connect with fellow industry executives and discover how top marketers are shifting focus off-screen, building brands that people step into, not just scroll past
Agenda
08:30 – 09:00: Arrival & Breakfast
09:00 – 09:45: The Headline Panel Moderated by The Subthread Editor, Hannah Bowler
09:45 – 10:00: Audience Q&A
10:00 – 11:00: Networking & Refreshments