Catalyst Series: Partnerships for Growth

​Willpower Brands Presents:
Catalyst Series | Partnerships for Growth

​We’re bringing the Catalyst Series back to Austin — this time to explore how brands are scaling smarter by tapping into one of the most powerful levers in business: partnerships.

​From retail collabs to platform integrations to brand-to-brand moments, this edition is all about the creative, strategic relationships that unlock growth.

​We'll spotlight the local catalysts who are building with intention — not in isolation — and creating the kind of momentum that only happens when you expand your reach with the right people.

​Whether you're looking to grow, align, or just get inspired by how others are doing it, this one's for you.

​​Event Run of Show:

• ​​​Date: Tuesday, August 19th, 2025

• ​​​Time: 6:00 pm - 9:00 pm

  • ​​​Bites, Bevies & Brands: 6:00 pm - 6:45 pm

  • ​​Willpower Kickoff: 6:45 pm - 7:00 pm

  • ​​​Brand Insights Panel: 7:00 pm - 7:30 pm

    • ​Megan Lindon, Senior Director of Brand & Merchandise | Austin FC

    • ​Rick Wittenbraker, VP of Business Development | Howler Brothers

    • ​Namita Gupta, Director of Strategic Partnerships | SoulCycle

    • ​Bill Murphy, CEO | Willpower

  • ​​​Networking, Bites & Product Gifting: 7:30 pm - 9:00 pm

• ​​​Location: Soho House Austin

​Featured Speakers:

​Megan Lindon | Senior Director of Brand & Merchandise at Austin FC

​Rick Wittenbraker | VP of Business Development at Howler Brothers

​Namita Gupta | Director of Strategic Partnerships at SoulCycle

​You can expect:

​• Consumer Brand Community: Connect with fellow brand builders making bold moves in Austin and beyond.

​• Wellness Mocktails & Cocktails: Curated drink menu featuring functional beverages and elevated mocktails

​• Heavy Bites: Catered healthy dinner bites throughout the evening

​​• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands

• Featured Speakers: Real talk from leaders shaping the consumer space

​• Giveaways & Collab Opportunities: Win full-sized products and exclusive promos, take home PR-worthy goods, and explore potential partnerships with fellow attendees.

​Missed Our Recent Austin Events? Check Them Out Here:

​[June 18] Willpower Catalyst Series: Customer-Centric Scaling w/ Promix Nutrition

​​[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop

​​About Willpower

​​Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.