Cold Calls That Land Projects: How to Turn a Cold Call Into a Warm Call
Construction is a relationship business and picking up the phone is the most powerful way to build relationships. But you have to do it right. With the right data and strategy, you can turn a "cold call" into a "warm call." Come learn how the experts do it.
Kyle Ferguson, founder of IdealRev, runs a commercial construction sales agency that has gotten his clients in front of thousands of developers, owners and GCs, taking opportunities from lead to close. Chloe Smith, founder of Mercator.ai, builds market intelligence software for the construction industry that helps commercial general contractors get in front of opportunities months to years before their competitors.
What you'll learn: How to pair real project data with a real human on the phone. The skills to earn trust and establish credibility within the first 15 seconds. And the fastest way to start building new relationships.
What we'll cover:
Why most cold calls fail before anyone picks up (it's the targeting, not the pitch)
How to dial in your Ideal Customer Profile so you are calling the right companies, people and projects
Building the target list from active projects instead of a generic contact export
Openers and cold calling scripts that actually work, and how to answer the surprised "how did you know about this?" when you're earlier than the market
How to use tone to your advantage instead of sounding like another salesperson
Where AI actually helps and where the human still wins
What steps you take after the call to turn a lead into a won project
Free, live on Zoom. Register and we'll email you the link plus a reminder before we go live.
And if you want to learn more about cold calling in construction ahead of the call, click here.