How to Score Leads In Clay, So You Only Reach Out to the Right People

​Outbound doesn’t fail because of outreach, it fails because of bad lists.

​Most GTM teams treat all prospects the same.

​This workflow helps you segment and score leads automatically in Clay, so your team always knows who’s Tier 1, Tier 2, or Tier 3.

​You’ll go from: “We have a list of random companies.”

​To: “We have a ranked list of ideal prospects.”