The LinkedIn Engine: How Startup Founders Turn LinkedIn Into Pipeline, Sales Conversions, and Brand Awareness

​Your future customers, hires, and investors already spend time on LinkedIn, but it is getting harder to cut through the noise. In this deep dive, Justin Nassiri, Founder and CEO of Executive Presence, shares practical ways startup founders can use LinkedIn for sales and marketing. You will learn how to write posts your target customers actually read, how to reach decision makers with outreach they answer, and why the founders who win treat LinkedIn as a brand perception play, not just a sales channel. This workshop is for founders and operators in the January Ventures Community who want more meetings and a stronger reputation.

​Justin Nassiri is the founder and CEO of Executive Presence, a done-for-you executive thought-leadership and LinkedIn content agency for CEOs and senior leaders. The firm builds and runs an executive's public presence — voice, strategy, and content — across LinkedIn and, increasingly, podcasts, bylines, and owned media.