​In the 32nd Meetup of LAN, we’re zooming in on what every B2B SaaS marketer wakes up thinking about - acquisition.

​And like every LAN meetup, this one isn’t about gyaan from a stage. It’s about real experiences that you learn and implement the very next day.

​What’s the Scene?

​📌 Key Topics in Discussion Groups:

• ​What’s your channel mix? What’s driving 70% of your pipeline? We'll deep dive into acquisition channels during the discussion

• ​What’s working for you on LinkedIn (organic or paid)?

• ​Is anyone here driving demos from new channels like Reddit, LLMs, etc?

• ​If you market an AI tool, how is your acquisition motion different?

• ​What in-product actions drive upgrades in PLG & best PLG strategies?

• ​What tools are part of your acquisition stack - and how exactly are you using them?

​

​First Half

​We split into smaller sub-groups to unpack real acquisition strategies across channels.

​This part is:

​🔍 Discussion-heavy
🤝 Peer-led
📊 Tactic-focused

​Second Half

​Show & Tell: A few attendees will walk us through actual playbooks or experiments from their channel stack (only if you opt-in).

​Free-flow Networking: Find others targeting your ICP, selling similar ACVs, or testing the same motion. New connections = new ideas.

​Format

• ​Group discussions

• ​Problem solving or sharing case studies

• ​No-stage, no-promotions networking

​Who is this for?

​You must be a B2B SaaS Marketer with 2+ yrs workex.

• ​Again, remember, not just B2B but B2B SaaS

• ​And Just Marketers from B2B SaaS, not anyone else

• ​You must be excited to share, not just listen

• ​Not relevant for B2C, D2C or other types of B2B

​Why are we doing this?

• ​​📚 Learning from each other > learning alone

• ​​🤝 Collaboration accelerates understanding

• ​​🧠 Good people bring good energy - LAN makes sure you’re surrounded by them

• ​🤝 Cross-pollinate with others solving the same problems in different ways

​A big THANKS to our Coworking Partner - Bhive for the venue.

​What’s LAN?

​Local Area Network (LAN) is one of the most active, high-signal, communities of experienced marketers in Bangalore.

​👥 1000+ members | 7 years avg. experience
📍 Based in HSR, Indiranagar, Koramangala
💬 90%+ queries in the community get solved
📬 80% read rate | 0.5% attrition | 20%+ referral rate

​Previous Meetups

• ​AI in SEO & SEO in AI – Dissected LLM overviews, AI content, and SEO tools with 40+ SEOs

• ​LAN Combat – First-of-its-kind tactical marketing games in Bangalore
  LAN x Smadex – Invite-only app marketing roundtable at The Ritz Carlton
  LAN-30 – A deep dive into n8n, Make, Zapier & MarTech Automation

• ​​100 Marketers Under One Roof – 105 folks turned up despite thunderstorms

​​Want to Join the LAN Community?

​​“I have only three groups unmuted out of 100s. My family, my company, and LAN.”
— Sachin Jain (EY, 15+ years in marketing)

​​“Six months into LAN and I already have 25+ marketers in my phonebook from here.”
— Himanshu Mehta, Ex-Head of Marketing, Beepkart

​See you at LAN-32?
Let’s build, discuss, and grow - together.