Crowdfunding, Product Validation & Go-to-Market Strategy

​Join us for a practical Pro2Pro webinar with Thomas Dadourian, Lecturer in the Business of Innovation at USC Iovine and Young Academy, University of Southern California.

​This session will explore how professionals, product teams, educators, project leaders, and early-stage innovators can validate ideas and build stronger initiatives before committing to full-scale development.

​Thomas will cover how modern teams can use crowdfunding, social media, audience building, and demand testing to validate ideas, reduce risk, and generate early traction. We will also discuss positioning, messaging, customer discovery, and how validation data can shape a stronger go-to-market strategy.

​The session may be especially useful for professionals working on new products, educational initiatives, social impact projects, internal innovations, startup ideas, or early-stage business concepts.

​The goal is to help participants avoid building products, services, or projects nobody needs — and instead create initiatives with real demand, clearer positioning, and stronger market relevance from day one.

​Hosted by Pro2Pro https://www.pro2pro.study/
Pro2Pro is a peer-to-peer learning platform for professional growth, where educators, alumni, founders, and other professionals can share expertise, learn from one another, and build meaningful professional connections.

Please set up your profile to receive the webinar link: https://www.pro2pro.study/register