Brand It Right: A Practical Branding Masterclass for SMEs
Your brand is often the first impression a customer gets of your business, and getting it right matters more than ever for SMEs competing for attention. Join Canva's Small Business team for a practical, hands-on session on marketing and branding, brought to you by ESCP's Help to Grow: Management programme.
In this session, Lorna Bladen from Canva will cover:
Why branding matters for SMEs
Positioning first: who you serve and what makes you different
The five branding essentials, logo and colours, fonts, tone of voice, imagery and templates, with a live Canva demo for each
Keeping your brand consistent across formats using Canva's Brand Kit
The session will run for around an hour, with time for live Q&A, followed by a short introduction to the Help to Grow: Management programme.
Who it's for
SME owners, founders and senior managers who want to sharpen their marketing and branding, whether building a brand from scratch or refreshing an existing one. No design experience needed.
About Help to Grow: Management
Help to Grow: Management is a government-funded leadership and growth programme for UK SMEs, delivered by accredited business schools as part of the Small Business Charter. Over 12 weeks, the programme combines expert-led workshops, peer learning, mentoring and practical business strategies covering growth, innovation, leadership, marketing, finance and digital adoption, with 90% of the cost funded by government. This webinar offers a free taster of the kind of practical, expert-led content covered on the full programme. It's open to UK businesses with 5 to 249 employees that have been trading for more than a year. Find out more and apply: https://smallbusinesscharter.org/help-to-grow-management/course/registration
About ESCP and Blue Factory London
ESCP is delivering Help to Grow: Management from its London campus through Blue Factory, ESCP's European startup incubator. This webinar series is part of Blue Factory's wider work supporting SME leaders and founders across London.
About the speaker
Lorna Bladen works on Canva's Small Business team, supporting SMEs and start-ups with marketing and branding. She has spent over a decade in the UK's entrepreneurial ecosystem helping small brands develop their marketing strategy, tell their story and grow with confidence, and has previously worked closely with the small business community through her time at Enterprise Nation.